The Outdoor Retailer 'Snow Show'

Wolverine World Wide / January 29th, 2020 / Denver, CO

situation /

It’s the biggest retail show for snowsports and resort buyers. A showcase for the hottest, new products the industry will be talking about all year. Michigan-based Wolverine World Wide needed key display and branding elements to ensure its 2020 line of outdoor footwear stood out on the crowded showroom floor and drew the attention it deserved.

solution /

Wolverine transformed its 40’ x 40’ corner of Colorado Convention Center into an inviting space with the feel of rustic ski lodge complete with camping/ski props and an indoor fireplace. For key branding elements, planners contacted Britten—the only company in the industry that can fabricate seamless and backlit billboard-size frames. The Britten team delivered six SEG frames (two of them measuring 9’ and 10’ tall and 40’ in length), 13 large foamboard product/print signs, and a custom, vinyl ‘Walk & Wall’ decal made to look like a snowy road scene.

impact /

Impressive. Blown-away. Just a couple of the words used to describe the reaction to the product imagery and branding that exploded from Wolverine’s booth displays. The Britten team promised and delivered a clean advantage with its seamless SEG fabric frames while also serving as Wolverine’s single-source partner for all its other most important signage needs.

related case studies.

Bars & Desks

Britten Inc. Shows Up for LPGA Showdown

«
»

Over the course of four balmy days in Belmont, MI, two spheres collided at Blythefield Country Club for the 2022 Meijer LPGA Classic. In one arena was the individual effort—the conquering of one oppon...

Read More

June 29th, 2022 / Belmont, MI

Meijer LPGA Classic hosted 144 top female players at the Blythefield Country Club, Belmont, MI with a purse of $2.5M.

J. Brewers Tent. with decals, walnut woodgrain signage, massive wraparound bar.

Bars & Desks

MasterCard Chef Showdown

«
»

Tasked with heating up the 2020 Arnold Palmer Invitational for key tour sponsor MasterCard and food-loving fans, Octagon sports and entertainment sought to create an outdoor dining experience with a t...

Read More

March 1st, 2020 / Orlando, FL

Custom millwork, foam lettering, and more.

get a quote.